Overview:

Katar River Restaurant, a premier East African restaurant in Minnesota, needed a sleek and professional business card that reflected their authentic cuisine and welcoming atmosphere. YALID was tasked with creating a design that would leave a lasting impression on customers and partners alike, while maintaining consistency with the restaurant’s overall brand identity.

Project Objective:

The goal was to design a visually appealing business card that would serve as a key piece of Katar River’s brand identity. The card needed to capture the essence of the restaurant’s vibrant East African roots while remaining clean, modern, and functional for everyday use.

Design Approach:

1. Brand Consistency: YALID began by incorporating the existing brand elements from Katar River Restaurantinto the business card design. The restaurant’s established color scheme—earthy tones mixed with vibrant pops of color—and typography were used to ensure that the business card fit seamlessly with their website, menus, and other marketing materials.

2. Minimalistic Yet Impactful Layout: The design team opted for a minimalistic layout that focused on delivering key information in a clear and concise manner, without overcrowding the card. The restaurant's logo was prominently featured, ensuring that the brand was instantly recognizable.

   • Front Side: The front of the card was dedicated to showcasing the restaurant’s logo, using bold yet elegant typography, along with the tagline “Authentic East African Cuisine” to give potential customers an immediate sense of the restaurant’s offerings.

   • Back Side: The back side included the necessary contact information—address, phone number, website, and social media handles—organized in a clean, easy-to-read format.

3. Material and Finish Selection: To enhance the premium feel of the business card, YALID recommended using high-quality card stock with a matte finish. This gave the cards a sleek, modern touch, while ensuring durability for long-term use. The matte finish complemented the earthy tones of the design, creating a tactile experience that aligned with the restaurant’s authentic and down-to-earth ethos.

4. Typography and Color: YALID used a mix of bold and clean fonts to create contrast and make the most important information—like the restaurant’s name and contact details—stand out. The color palette combined deep browns and greens to reflect the natural ingredients used in the restaurant’s cuisine, with touches of brighter colors to add a sense of vibrancy and warmth.

5. QR Code Integration: To modernize the card and enhance functionality, YALID integrated a QR code on the back, linking directly to the restaurant’s website and online ordering system. This allowed customers to access the menu, make reservations, or place orders with just a simple scan, adding a tech-savvy touch to the traditional business card format.

Final Design:

The final business card design successfully embodied the essence of Katar River Restaurant, balancing the restaurant’s cultural authenticity with a modern, professional look. The clean layout, high-quality materials, and functional design elements resulted in a business card that not only serves as a point of contact but also as a reflection of the restaurant’s brand identity.

Results:

The business card has been well-received by customers and partners, providing Katar River Restaurant with a physical tool that complements their digital presence and reinforces their brand.

Key Deliverables:

• Custom Business Card Design: A sleek, professional business card aligned with the restaurant’s brand identity.

• High-Quality Printing Recommendations: YALID provided guidance on material and finish selection to ensure the cards were durable and premium in feel.

• QR Code Integration: A functional touch that linked to the restaurant’s website for quick access to the menu and reservations.

  
  

Impact on the Brand:

• Enhanced Brand Cohesion: The business cards now match the restaurant’s overall brand identity, aligning with other marketing materials such as the website and menus.

• Professional Appearance: The high-quality design and materials have helped Katar River Restaurant present a more polished and professional image, whether at networking events, catering, or in-house interactions with customers.

• Increased Customer Engagement: The QR code integration has made it easier for customers to engage with the restaurant’s digital platforms, increasing online reservations and website traffic.